The questions we get asked most
What Alfred does, what it doesn't, where the data goes and how to get started. Short answers, plainly.
What Alfred is
What is Alfred?
Alfred is an AI sales assistant for small businesses of up to 10 people. It reads email, WhatsApp and call transcripts, links every message to the right client and prepares replies, follow-ups and next steps. The owner reads and approves with one click.
Is there an AI assistant for builders and renovation firms?
Yes: that's exactly where Alfred comes from. It was built by an architect in Verona for renovation firms, installers, architects and technical firms: site visits in free slots, quotes to follow up, photos and measurements filed in the client's folder.
Which trades is it designed for?
For small businesses where the owner looks after the clients: builders and craftsmen, technical firms, sales and estate agents, appointment-based businesses like workshops and salons, professional firms, events and personal services.
Who is behind Alfred?
Alfred is a product of Carlo Filippi, an architect in Verona. He built it for his own work with clients, building sites and contractors, and now tailors it for other small businesses.
How it works
How can I reply to clients faster on WhatsApp and email?
With Alfred the replies are ready when you open your computer: Alfred reads the messages that came in, looks at the client's history and your calendar, and writes the reply in your style. You check it and press Send.
Does Alfred send messages on its own?
No, not without your OK. At first it only suggests. If you want, you switch on some routine tasks one by one, like the reminder the day before, and each one stays written in the log.
Does Alfred record phone calls?
No. Alfred does not record calls. If you give it a call transcript, or dictate a voice note about what you discussed, it writes the summary and prepares the next steps.
How do I remember to follow up on quotes?
Alfred turns the promises made in emails, chats and calls into deadlines. Every morning it tells you who to call and why, and if a client doesn't reply to a quote it already has a polite follow-up ready.
Does it work with my CRM or with Excel?
Yes. Alfred imports contacts and projects from Excel and CSV and has a built-in CRM. It also connects to Odoo; for other CRMs and management software we look at the connection together.
Do I have to change my WhatsApp number?
No. You keep your WhatsApp Business number and keep using it from your phone.
Data and privacy
Where does my clients' data go?
It stays on your computer, in an encrypted archive. The AI receives only the text needed for the task at hand, never the whole archive. You can export or delete everything with one button.
Is Alfred GDPR compliant?
You remain the controller of your clients' data; when we give you support we act as processor, under a written agreement (Art. 28 GDPR). Full details are in the privacy notice.
Getting started
Which computers does it run on?
Mac today. The Windows version is in the works.
How long does it take to get started?
The demo takes 20 minutes, the installation one morning. Then we support you for two weeks while you use it every day.
How much does it cost?
A one-off fee for installation, import and support, then a monthly fee per company. There is a pilot offer for the first businesses. Write to us and we'll send you the prices for your case.
Got another question?
Write to us: we reply within one working day. Or book a 20-minute demo on your own cases.